Gaining competitive intelligence from social media data Evidence from two largest retail chains in the world

Industrial Management and Data Systems

Volumn 115, Issue 9, 2015, Pages 1622-1636

  He, Wu ^a   Shen, Jiancheng ^a   Tian, Xin ^a   Li, Yaohang ^b   Akula, Vasudeva ^c   Yan, Gongjun ^d   Tao, Ran ^e  

^a OLD DOMINION UNIVERSITY   (United States)

^b Old Dominion University   (United States)

^c VOZIQ Company   (United States)

^d UNIVERSITY OF SOUTHERN INDIANA   (United States)

^e DONGHUA UNIVERSITY   (China)

Author keywords

Competitive intelligence; Social media analytics

Indexed keywords

COMMERCE; COMPETITION; COMPETITIVE INTELLIGENCE; SENTIMENT ANALYSIS; SOCIAL NETWORKING (ONLINE); TIME AND MOTION STUDY;

BUSINESS VALUE; DATA MINING PLATFORMS; DESIGN/METHODOLOGY/APPROACH; MARKET INTELLIGENCE; MARKET REQUIREMENTS; SOCIAL MEDIA ANALYTICS; SOCIAL MEDIA DATUM; USEFUL PATTERNS;

DATA MINING;

EID: 84944884819     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMDS-03-2015-0098     Document Type: Review

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