How to Design and Implement Social Business Models for Base-of-the-Pyramid (BoP) Markets?

European Journal of Development Research

Volumn 27, Issue 5, 2015, Pages 850-867

  Goyal, Sandeep ^a   Sergi, Bruno S ^b,c   Jaiswal, Mahadeo ^a  

^a MANAGEMENT DEVELOPMENT INSTITUTE   (India)

^b UNIVERSITY OF MESSINA   (Italy)

^c HARVARD UNIVERSITY   (United States)

Author keywords

Base of the Pyramid; Inclusive business model; Market challenges; Social enterprises; Social entrepreneurship; Strategic choices

Indexed keywords

BUSINESS; DESIGN; ENTREPRENEUR; INDUSTRIAL ENTERPRISE; MARKET CONDITIONS; MODELING; SOCIOECONOMIC IMPACT; STRATEGIC APPROACH;

EID: 84944754702     PISSN: 09578811     EISSN: 17439728     Source Type: Journal    
DOI: 10.1057/ejdr.2014.71     Document Type: Article

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