Enabling healthcare services for the rural and semi-urban segments in India: When shared value meets the bottom of the pyramid

Corporate Governance (Bingley)

Volumn 12, Issue 4, 2012, Pages 514-533

  Esposito, Mark ^a   Kapoor, Amit ^b   Goyal, Sandeep ^c  

^a GRENOBLE ECOLE DE MANAGEMENT   (France)

^b Institute for Competitiveness   (India)

^c MANAGEMENT DEVELOPMENT INSTITUTE   (India)

Author keywords

Base of the pyramid; Developing countries; Emerging markets; Low income markets; Poverty; Rural healthcare; Shared value

Indexed keywords

EID: 84865368205     PISSN: 14720701     EISSN: None     Source Type: Journal    
DOI: 10.1108/14720701211267847     Document Type: Article

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