The median split: Robust, refined, and revived

Journal of Consumer Psychology

Volumn 25, Issue 4, 2015, Pages 690-704

  Iacobucci, Dawn ^a   Posavac, Steven S ^a   Kardes, Frank R ^b   Schneider, Matthew J ^c   Popovich, Deidre L ^d  

^a VANDERBILT UNIVERSITY   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

^d TEXAS TECH UNIVERSITY   (United States)

Author keywords

Categorization; Dichotomization; Median split; Median split

Indexed keywords

EID: 84942195236     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2015.06.014     Document Type: Article

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