Assessing Hotel-Related Smartphone Apps Using Online Reviews

Journal of Hospitality Marketing and Management

Volumn 25, Issue 3, 2016, Pages 291-313

  Wang, Dan ^a   Xiang, Zheng ^b   Law, Rob ^a   Ki, Tang Pui ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

apps; hotel booking; mobile marketing; online distribution; smartphone; user reviews

Indexed keywords

EID: 84939863720     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2015.1012282     Document Type: Article

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