A new approach for assessment and comparison of websites: Using the modified balanced scorecard and analytical hierarchy process

Journal of Hospitality Marketing and Management

Volumn 19, Issue 6, 2010, Pages 676-695

  Young, Hoon Kim ^a   Kim, Mincheol ^b  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b Jeju National University   (South Korea)

Author keywords

Analytical hierarchy process; Critical success factors; Modified balanced scorecard; Standard index; Website evaluation

Indexed keywords

EID: 77954598526     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2010.493089     Document Type: Article

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