Consumers’ Biased Perceptions of the Environmental Impact of Products, and Their Influence on Advertising Efficiency

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 400-404

  Bascoul, Ganaë ^a   Schmitt, Julien ^b   Rasolofoarison, Dina ^c  

^a Extended Values Lab   (United States)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^c ASTON UNIVERSITY   (United Kingdom)

Author keywords

Actual Environmental Impact; Consequential Life Cycle Assessment; Life Cycle Assessment; Perceptual Bias; Product Category

Indexed keywords

EID: 84939570348     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-10873-5_243     Document Type: Chapter

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