The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata

Journal of the Academy of Marketing Science

Volumn 29, Issue 3, 2001, Pages 307-317

  Mason, Kevin ^a   Jensen, Thomas ^b,c   Burton, Scot ^b,c   Roach, Dave ^a  

^a ARKANSAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

^c UNIVERSITY OF ARKANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24744444395     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF02890787     Document Type: Article

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