Impact of mad money stock recommendations: merging financial and marketing perspectives

Journal of Marketing

Volumn 73, Issue 6, 2009, Pages 244-266

  Karniouchina, Ekaterina V ^a   Moore, William L ^b   Cooney, Kevin J ^c  

^a CHAPMAN UNIVERSITY   (United States)

^b UNIVERSITY OF UTAH   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

Advertising; Event analysis; Mad money with jim cramer; Marketing finance interface; Targeted marketing; Television stock recommendations

Indexed keywords

EID: 70449412560     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.6.244     Document Type: Article

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