Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter

New Media and Society

Volumn 17, Issue 8, 2015, Pages 1317-1339

  Alhabash, Saleem ^a   McAlister, Anna R ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Microblogging sites; motivations; social networking sites; uses; viral behavioral intentions; virality

Indexed keywords

EID: 84938582605     PISSN: 14614448     EISSN: 14617315     Source Type: Journal    
DOI: 10.1177/1461444814523726     Document Type: Article

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