Perceived efficacy of sustainability strategies in the US, Italian, and Spanish wine industries a comparative study

International Journal of Wine Business Research

Volumn 27, Issue 3, 2015, Pages 164-181

  Gilinsky, Armand ^a   Newton, Sandra K ^a   Atki, Thomas S ^a   Santini, Cristina ^b   Cavicchi, Alessio ^c   Casas, Augusti Romeo ^d   Huertas, Ruben ^d  

^a SONOMA STATE UNIVERSITY   (United States)

^b Faculty of Architecture and Industrial Design   (Italy)

^c UNIVERSITY OF MACERATA   (Italy)

^d UNIVERSITY OF BARCELONA   (Spain)

Author keywords

Environment; Italy; Spain; Survey research; Surveys; USA; Wines

Indexed keywords

EID: 84937912860     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/IJWBR-10-2014-0047     Document Type: Article

References (87)

1. Atkin, T., Gilinsky, A. and Newton, S.K. (2012), “Environmental strategy: does it lead to competitive advantage in the US wine industry?”, International Journal of Wine Business Research, Vol. 24 No. 2, pp. 115-133.
2. Bansal, P. (1999), Taking Stock of ISO 14001 Certifications, Final report, United States Environmental Protection Agency, Washington, DC. Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 17 No. 1, pp. 99-120.
3. Barney, J.B. (1997), Gaining and Sustaining Competitive Advantage, Addison-Wesley, Reading, MA
4. Bernabeu, R., Brugarolas, M., Martınez-Carrasco, L. and Dıaz, M. (2008), “Wine origin and organic elaboration, differentiating strategies in traditional producing countries”, British Food Journal, Vol. 110 No. 2, pp. 174-188.
5. Berns, M., Townend, A., Khayat, Z., Balagopal, B., Reeves, M., Hopkins, M.S. and Krushwitz, N. (2009), “Sustainability and competitive advantage”, Sloan Management Review, Vol. 51 No. 1, pp. 19-26.
6. Brodt, S. and Thrupp, A. (2009) “Understanding adoption and impacts of sustainable practices in California vineyards. California Sustainable Winegrowing Alliance”, available at: www.sustainablewinegrowing.org (accessed 12 April 2011).
7. Brugarolas, M., Martinez-Carrasco, L., Martinez-Poveda, A. and Rico, M. (2005), “Determination of the surplus that consumers are willing to pay for an organic wine”, Spanish Journal of Agricultural Research, Vol. 3 No. 1, pp. 43-51.
8. Carrillo-Hemosilla, J., del Rio, P. and Könnölä, T. (2010), “Diversity of eco-innovations: reflections from selected case studies”, Journal of Cleaner Production, Vol. 18 No. 10, pp. 1073-1083.
9. Chan, K.W. and Mauborgne, R. (2005), “Blue ocean strategy: from theory to practice”, California Management Review, Vol. 47 No. 3, pp. 105-121.
10. Chaney, I. (2002), “Promoting wine by country”, International Journal of Wine Business Research, Vol. 14 No. 1, pp. 34-40.
11. Christmann, P. (2000), “Effects of ‘best practices’ of environmental management on cost advantage: the role of complementary assets”, Academy of Management Journal, Vol. 43 No. 4, pp. 663-680.
12. Corbett, C.J. and Kirsch, D.A. (2001), “International diffusion of ISO 14001 certification”, Production and Operations Management, Vol. 10 No. 3, pp. 327-342.
13. Cuilhé, L. and Martínez, C.V. (2013), “Vino Ecológico: Comercialización En España Y Francia (Organic wine: marketing in Spain and France)”, Boletín económico de ICE, Información
14. Comercial Española (Economic Bulletin ICE, Spanish Commercial Information), No. 3039, pp. 45-56.
15. Delmas, M. (2001), “Stakeholders and competitive advantage: the case of ISO 14001”, Production and Operations Management, Vol. 10 No. 3, pp. 343-357.
16. Dillman, D.A. (1991), “The design and administration of mail surveys”, American Review of Sociology, Vol. 17 No. 1, pp. 225-249.
17. Dillman, D.A. (2000), Mail and Internet Surveys: The Tailored Design, 2nd ed., John Wiley, New York, NY.
18. Dodds, R. Graci S Ko, S. and Walker, L. (2013), “What drives environmental sustainability in the New Zealand wine industry? An examination of driving factors and practices”, International Journal of Wine Business Research, Vol. 25 No. 3, pp. 164-184.
19. Elsayed, K. (2006), “Re-examining the expected effect of available resources and firm size on firm environmental orientation: an empirical study of UK firms”, Journal of Business Ethics, Vol. 65 No. 3, pp. 297-308.
20. FAO (2005), “Food consumption – statistics”, available at: www.fao.org/es/ess/faostat/foodsecurity/index_en.htm (accessed 8 January 2014).
21. Fearne, A. (2009), “Sustainable value chain analysis: a case study of South Australian wine”, available at: www.pir.sa.gov.au/wine/value_chains (accessed 22 December 2010).
22. Federbio (2014), “Il 2% degli italiani acquista vino bio ma le prospettive sono molto più rosee”, available at: www.federbio.it/comunicati-stampa.php?nid_748 (accessed 5 May 2014).
23. Flint, D.J., Golicic, S.L. and Signori, P. (2011), “Sustainability through resilience: the very essence of the wine industry”, paper presented at the 6th International Conference of the Academy of Wine
24. Business Research, Bordeaux, FR, 9-10 June, available at: http://academyofwinebusiness.com/wp-content/uploads/2011/09/8-AWBR2011-Flint-Golicic-Signori.pdf
25. Forbes, S.L., Cohen, D.A., Cullen, R., Wratten, S.D. and Fountain, J. (2009), “Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace”, Journal of Cleaner Production, Vol. 17 No. 13, pp. 1195-1199.
26. Fotopoulos, C., Krystallis, A. and Ness, M. (2003), “Wine produced by organic grapes in Greece: using means-end chains analysis to reveal organic buyers’ purchasing motives in comparison to the non-buyers”, Food Quality and Preference, Vol. 14 No. 7, pp. 549-566.
27. Gabzdylova, B., Raffensperger, J.F. and Castka, P. (2009), “Sustainability in the New Zealand wine industry: drivers, stakeholders and practices”, Journal of Cleaner Production, Vol. 17 No. 11, pp. 992-998.
28. Gallucci, C. and D’Amato, A. (2013), “Exlporing nonlinear effects of family power on the performance of Italian wine businesses”, International Journal of Wine Business Research, Vol. 25 No. 3, pp. 185-202.
29. Gilinsky, A., Lopez, R.H., Santini, C. and Eyler, R. (2010), “Big bets, small wins? Entrepreneurial behavior and ROI”, International Journal of Wine Business Research, Vol. 22 No. 3, pp. 238-250.
30. Gilinsky, A., Santini, C., Lazzerretti, L. and Eyler, R. (2008), “Desperately seeking serendipity: exploring the impact of country location on innovation in the wine industry”, International Journal of Wine Business Research, Vol. 20 No. 4, pp. 302-320.
31. GreenItaly (2012), “Report, released by Unioncamere and Symbola”, available at: www.symbola.net/html/article/Rapporto-GreenItaly-2012 (accessed 6 February 2014).
32. Grimstad, S. (2011), “Developing a framework for examining business-driven sustainability initiatives in wine tourism clusters”, International Journal of Wine Business Research,Vol. 23 No. 1, pp. 62-82.
33. Guidry, J.A., Babin, B.J., Graziano, W.G. and Schneider, W.J. (2009), “Pride and prejudice in the evaluation of wine?”, International Journal of Wine Business Research, Vol. 21 No. 4, pp. 298-311.
34. Guthey, G.T. and Whiteman, G. (2009), “Social and ecological transitions: winemaking in California”, Emergence: Complexity and Oraganization, Vol. 11 No. 3, pp. 37-48.
35. Hertsgaard, M. (2010), “Grapes of wrath”, Mother Jones, July/August, pp. 37-39.
36. Heyns, E., Herbst, F. and Bruwer, J. (2014), “The relevance and acceptance of green wines in South Africa: some marketing insights”, Journal of Wine Research, Vol. 25 No. 4, pp. 243-264.
37. Hill, C.W.L. and Jones, G.R. (2010), Strategic Management: An Integrated Approach, 9th ed., South-Western Cengage Learning, Mason, OH.
38. Hoffman, M.B. (2011), “Keeping the wineglass full: sustaining winegrape grower legacy in Lodi, CA”, available at: http://environmentalpolicy.ucdavis.edu/files/cepb/Hoffman_2011-Keeping_the_wineglass_full.pdf (accessed 25 January 2014).
39. Hughey, K.F.D., Tait, S.V. and O’Connell, M.J. (2005), “Qualitative evaluation of three environmental management systems in the New Zealand wine industry”, Journal of Cleaner Production, Vol. 13 No. 12, pp. 1175-1187.
40. ISTAT (2004), “5th Censimento generale dell’agricoltura”, available at: www.istat.it/dati/catalogo/ricerca.php?tipo1/4n&ciclo1/40&stringa1/4&settori%5B%5D1/42&num_collana (accessed 10 January 2014).
41. ISTAT (2012), “Database of the Italian Institute of Statistics”, available at: www.istat.it (accessed 5 May 2013).
42. Jordan, R., Zidda, P. and Lockshin, L. (2007), “Behind the Australian wine industry’s success: does environment matter?”, International Journal of Wine Business Research, Vol. 19 No. 1, pp. 14-32.
43. Klassen, R.D. and McLaughlin, C.P. (1996), “The impact of environmental management on firm performance”, Management Science, Vol. 42 No. 8, pp. 1199-1214.
44. López-Guzmán, T., Rodríguez-García, J., Sánchez-Cañizares, S. and Luján-García, M.J. (2011), “The development of wine tourism in Spain”, International Journal of Wine Business Research, Vol. 23 No. 4, pp. 374-386.
45. MAGRAMA (2012a), Avance del Anuario de Estad =ıstica Agraria, Ministerio de Agricultura, Alimentacio =n y Medio Ambiente, Washington, DC.
46. MAGRAMA (2012b), La alimentacio =n mes a mes, Ministerio de Agricultura, Alimentacio =n y Medio Ambiente, Washington, DC.
47. Manktelow, D., Renton, T. and Gurnsey, S. (2002), “Technical developments in sustainable winegrowing New Zealand”, paper presented at the Romeo Bragato 8th Annual Conference, Christchurch, NZ.
48. Marshall, R.S., Akoorie, M.E.M., Hamann, R. and Sinha, P. (2010), “Environmental practices in the wine industry: an empirical application of the theory of reasoned action and stakeholder theory in the United States and New Zealand”, Journal of World Business, Vol. 45 No. 4, pp. 405-414.
49. Marshall, R.S., Cordano, M. and Silverman, M. (2005), “Exploring individual and institutional drivers of proactive environmentalism in the US wine industry”, Business Strategy and the Environment, Vol. 14 No. 2, pp. 92-109.
50. Martín-Tapia, I., Aragon-Correa, J.A. and Senise-Barrio, M. (2008), “Being green and export intensity of SMEs: the moderating influence of perceived uncertainty”, Ecological Economics, Vol. 68 Nos 1/2, pp. 56-67.
51. Martínez, C.V. (2013), “Análisis del sector del vino en España”, available at: http://mirevistadigital.files.wordpress.com/2013/01/nc2ba21-art5.pdf (accessed 10 January 2014).
52. Melnyk, S.A., Sroufe, R.P. and Calantone, R. (2003), “Assessing the impact of environmental management systems on corporate and environmental performance”, Journal of Operations Management, Vol. 21 No. 3, pp. 329-351.
53. Nguyen, D.K. and Slater, S.F. (2010), “Hitting the sustainability sweet spot: having it all”, Journal of Business Strategy, Vol. 31 No. 3, pp. 5-11.
54. Nomisma (2014), “Vino bio, 4% di vendite nel 2013, Gli Usa sono i maggiori importatori”, available at: www.italiaatavola.net/articolo.aspx?id 33951 (accessed 7 February 2014).
55. Nowak, L.I. and Washburn, J.H. (2002), “Building brand equity: consumer reactions to proactive environmental policies by the winery”, International Journal of Wine Marketing, Vol. 14 No. 3, pp. 5-19.
56. Olsen, J. and Thach, E.C. (2007), “Successful practices in California wine exporting”, Journal of International Food & Agribusiness Marketing, Vol. 19 Nos 2/3, pp. 27-51.
57. Orsato, R.J. (2006), “Competitive environmental strategies: when does it PAY to be GREEN?”, California Management Review, Vol. 48 No. 2, pp. 127-143.
58. Orth, U., Lockshin, L. and d’Hauteville, F. (2007), “The global wine business as a research field”, International Journal of Wine Business Research, Vol. 19 No. 1, pp. 5-13.
59. Penn, C. (2011), “Review of the industry: outlook and trends”, Wine Business Monthly, February No. 15, p. 70.
60. Peteraf, M. (1993), “The cornerstones of competitive advantage: a resource-based view”, Strategic Management Journal, Vol. 14 No. 3, pp. 179-191.
61. Porter, M. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, New York, NY.
62. Porter, M.E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York, NY.
63. Porter, M.E. (1991), “America’s greening strategy”, Scientific American, Vol. 264 No. 4, p. 168.
64. Porter, M.E. and Van der Linde, C. (1995), “Green and competitive: ending the stalemate”, Harvard Business Review, Vol. 72 No. 3, pp. 97-118.
65. Pullman, M.E., Maloni, M.J. and Carter, C.R. (2009), “Food for thought: social versus environmental sustainability practices and performance outcomes”, Journal of Supply Chain Management, Vol. 45 No. 4, pp. 38-54.
66. Pullman, M.E., Maloni, M.J. and Dillard, J. (2010), “Sustainability practices in food supply chains: how is wine different?”, Journal of Wine Research, Vol. 21 No. 1, pp. 35-56.
67. Rao, P. and Holt, D. (2005), “Do green supply chains lead to competitiveness and economic performance?”, International Journal of Production and Operations Management, Vol. 25 No. 9, pp. 898-916.
68. Reinhardt, F. (1998), “Environmental product differentiation: implications for corporate strategy”, California Management Review, Vol. 40 No. 4, pp. 43-47.
69. Remaud, H., Mueller, S., Chvyl, P. and Lockshin, L. (2008), “Do Australian wine consumers value organic wine?”, paper presented at the 4th International Conference of the Academy of Wine Business Research, Siena, 17-19 July, available at: http://academyofwinebusiness.com/wp-content/uploads/2010/04/Do-Australian-wine-consumers-value-organic-wine_paper.pdf
70. Russo, M.V. and Fouts, P.A. (1997), “A resource-based perspective on corporate environmentalperformance and profitability”, Academy of Management Journal, Vol. 40 No. 3, pp. 534-559, available at: http://0-iii.sonoma.edu/docview/199818642?accountid_13949
71. Santini, C., Gilinsky, A., Cavicchi, A. and Claps, M. (2011), “A vision, a wine and a shining Star in the shadow of Montalcino: the story of a biodynamic pioneer in the heart of Tuscany”, paper
72. presented at the 6th International Conference of the Academy of Wine Business Research, Bordeaux, FR, 9-10 June, available at: http://academyofwinebusiness.com/wp-content/uploads/2011/09/78-AWBR2011_Santini_Gilinsky_Gavicchi_Claps.pdf
73. Sharma, S. and Vredenburg, H. (1998), “Proactive corporate environmental strategy and the development of competitively valuable organizational capabilities”, Strategic Management Journal, Vol. 19 No. 8, pp. 729-753.
74. Shrivastava, P. and Hart, S. (1995), “Creating sustainable corporations”, Business Strategy and the Environment, Vol. 4 No. 3, pp. 154-165.
75. Silverman, M., Marshall, R.S. and Cordano, M. (2005), “The greening of the California wine industry: implications for regulators and industry associations”, Journal of Wine Research, Vol. 16 No. 2, pp. 151-169.
76. Sroufe, R. (2000), “Environmental management systems: implications for operations management and firm performance”, PhD Dissertation, Michigan State University, East Lansing, MI.
77. Sroufe, R. (2003), “Effects of environmental management systems on environmental management practices and operations”, Production and Operations Management, Vol. 12 No. 3, pp. 416-431.
78. Stegner, U. (2000), “Environmental management systems: empirical evidence and further perspectives”, European Management Journal, Vol. 18 No. 1, pp. 23-37.
79. Steinthal, D. and Hinman, J. (2007), “The perfect storm, revisited”, Wine Business Monthly, December, pp. 88-93.
80. Stolz H. and Moschitz, H. (2013), “Sustainable food communities of practice: conference report”, presented at, Sustainable Food Communities of Practice – Meet and Eat, Department of FiBL, Brussels, 16 October.
81. Thode, S. and Maskulka, J. (1998), “Place-based marketing strategies, brand equity and vineyard valuation”, Journal of Product and Brand Management, Vol. 7 No. 5, pp. 379-399.
82. USDA (2007), “The US and world wine situation”, available at: www.fas.usda.gov/htp/2007%20Wine.pdf (accessed 7 November 2013).
83. Waddock, S.A., Bodwell, C. and Graves, S.B. (2002), “Responsibility: the new business imperative”, Academy of Management Executive, Vol. 16 No. 2, pp. 132-148.
84. Wernerfelt, B. (1984), “A resource-based view of the firm”, Strategic Management Journal, Vol. 5 No. 2, pp. 171-180.
85. Wine Institute (2011), “Record high 2010 wine shipments make US the world’s largest wine-consuming nation”, available at: www.wineinstitute.org/resources/pressroom/03152011 (accessed 4 January 2014).
86. Wood, D.J. (1991), “Corporate social performance revisited”, Academy of Management Review, Vol. 16 No. 4, pp. 691-718.
87. York, J.G. and Venkataraman, S. (2010), “The entrepreneur-environment nexus: uncertainty, innovation, and allocation”, Journal of Business Venturing, Vol. 25 No. 5, pp. 449-463