The global wine business as a research field

International Journal of Wine Business Research

Volumn 19, Issue 1, 2007, Pages 5-13

  Orth, Ulrich R ^a   Lockshin, Larry ^b   d'Hauteville, Francois ^c  

^a UNIVERSITY OF KIEL   (Germany)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c UMR MOISA   (France)

Author keywords

Business environment; International business; Research; Wines

Indexed keywords

EID: 84986021402     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060710740316     Document Type: Article

References (6)

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2. Estreicher, S.K. (2006), Wine: From Neolithic Times to the 21st Century, Algora Publishing, New York, NY.
3. Lockshin, L., Rasmussen, M. and Cleary, F. (2000), “The nature and roles of a wine brand”, Australia and New Zealand Wine Industry Journal, Vol. 15 No. 4, pp. 50-8.
4. Martin, J.-C. (2004), “Terroir et stratégies des producteurs dans la filière vitivinicole”, Bacchus 2005, Dunod, Paris.
5. Orth, U., Wolf, M.M. and Dodds, T. (2005), “Dimensions of wine region equity and their impact on consumer preferences”, Journal of Product and Brand Management, Vol. 14 No. 2, pp. 88-97.
6. Spawton, T. (1991), “Strategic marketing planning for a wine company”, European Journal of Marketing, Vol. 25 No. 3, pp. 38-48.