Co-Creation with Customers: An Evolving Innovation Research Field

Journal of Product Innovation Management

Volumn 32, Issue 5, 2015, Pages 660-665

  Gemser, Gerda ^a   Perks, Helen ^b  

^a RMIT UNIVERSITY   (Australia)

^b NOTTINGHAM UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

COSTS;

CUSTOMER CO CREATIONS; CUSTOMER ORIENTATION; INNOVATION ACTIVITY; INNOVATION PROCESS; INNOVATION RESEARCH; PRODUCT INNOVATION; PRODUCT VARIETY; RESEARCH ORIENTATIONS;

SALES;

EID: 84937888253     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12279     Document Type: Review

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