How images and color in business plans influence venture investment screening decisions

Journal of Business Venturing

Volumn 30, Issue 5, 2015, Pages 732-748

  Chan, C S Richard ^a   Park, Haemin Dennis ^b  

^a STONY BROOK UNIVERSITY   (United States)

^b DREXEL UNIVERSITY   (United States)

Author keywords

Heuristic perspective; Venture investment screening decisions; Visual cues

Indexed keywords

EID: 84937642377     PISSN: 08839026     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusvent.2014.12.002     Document Type: Article

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