A behavioral approach to strategy-What's the alternative?

Strategic Management Journal

Volumn 32, Issue 13, 2011, Pages 1517-1523

  Levinthal, Daniel A ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

behavioral theories of the firm; cognition; rational choice

Indexed keywords

BEHAVIORAL APPROACHES; BEHAVIORAL THEORY; COGNITION; ECONOMIC APPROACH; FAULT LINE; RATIONAL CHOICE;

EID: 80455177219     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.963     Document Type: Review

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