The experimental assessment of sensory dominance in a product development context

Journal of Design Research

Volumn 8, Issue 2, 2010, Pages 119-144

  Schifferstein, Hendrik N J ^a   Otten, Jacco J ^a   Thoolen, Fien ^a   Hekkert, Paul ^a  

^a DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

dominance; importance; multisensory; product design; product experience; sensory integration

Indexed keywords

EID: 77957108278     PISSN: 17483050     EISSN: 15691551     Source Type: Journal    
DOI: 10.1504/JDR.2010.032074     Document Type: Article

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50. More information on the stimuli evaluated in the pre-studies is available from the first author upon request.
51. Analyses performed on the scales based on the complete item sets for Study 2 yielded comparable results.