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Volumn 27, Issue 4, 2015, Pages 670-689

The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement

Author keywords

Hotel Web site; Return on engagement (ROE); Return on investment (ROI); Social interactions; Social media; Social networking sites (SNSs)

Indexed keywords


EID: 84929251263     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-09-2013-0415     Document Type: Article
Times cited : (61)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.