The role of perceived variability and the health halo effect in nutritional inference and consumption

Psychology and Marketing

Volumn 32, Issue 5, 2015, Pages 512-521

  Sundar, Aparna ^a   Kardes, Frank R ^b  

^a UNIVERSITY OF OREGON   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84928550153     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20796     Document Type: Article

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