The Anatomy of a Brand: Shaping Nuclear Discourse to Create the Perception of a “Clean World”

Risk, Hazards and Crisis in Public Policy

Volumn 3, Issue 1, 2012, Pages 1-27

  Eyles, John ^a   Fried, Jana ^a  

^a MCMASTER UNIVERSITY   (Canada)

Author keywords

branding; nuclear industry; risk perceptions; stigma

Indexed keywords

EID: 84928314705     PISSN: None     EISSN: 19444079     Source Type: Journal    
DOI: 10.1515/1944-4079.1100     Document Type: Article

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