EU organic logo and its perception by consumers

British Food Journal

Volumn 117, Issue 5, 2015, Pages 1506-1526

  Zander, Katrin ^a   Padel, Susanne ^b   Zanoli, Raffaele ^c  

^a Institute of Market Analysis   (Germany)

^b Elm Farm   (United Kingdom)

^c UNIVERSITÀ POLITECNICA DELLE MARCHE   (Italy)

Author keywords

Attitude behaviour discrepancy; Communication; Consumer attitudes; Consumer purchasing decisions; Organic marketing; Product information

Indexed keywords

EID: 84927726986     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-08-2014-0298     Document Type: Article

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