Information search behaviour and its determinants: The case of ethical attributes of organic food

International Journal of Consumer Studies

Volumn 36, Issue 3, 2012, Pages 307-316

  Zander, Katrin ^a   Hamm, Ulrich ^a  

^a UNIVERSITY OF KASSEL   (Germany)

Author keywords

Consumer behaviour; Decision heuristics; Ethical consumerism; Internet marketing.

Indexed keywords

EID: 84867356896     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2011.00998.x     Document Type: Article

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