Consumer segments in organic foods market

Journal of Consumer Marketing

Volumn 31, Issue 4, 2014, Pages 263-277

  Nasir, V Aslihan ^a   Karakaya, Fahri ^b  

^a BOGAZICI UNIVERSITY   (Turkey)

^b UNIVERSITY OF MASSACHUSETTS DARTMOUTH   (United States)

Author keywords

Consumer foods segments; Environmental concerns; Food consumption; Health orientation; Hedonic consumption; Organic foods

Indexed keywords

EID: 84927522892     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/JCM-01-2014-0845     Document Type: Article

References (77)

1. Aertsens, J., Verbeke, W., Mondelaers, K. and Van Huylenbroeck, G. (2009), "Personal determinants of organic food consumption: a review", British Food Journal, Vol. 111 No. 10, pp. 140-1167.
2. Ajzen, I. (1991), "The theory of planned behavior", Organizational Behavior and Human Decision Processes. Vol. 50 No. 2, pp. 179-211.
3. Anderson, T.W., Henion, K.E. and Cox, E.P. (1974), "Socially vs. ecologically responsible consumers", in Curhan, R.C. (Ed), AMA Combined Proceedings: New Marketing for Social And Economic Progress and Marketing's Contributions to the Firm and to the Society, AMA, Chicago, IL, pp. 304-311.
4. Antil, J.A. (1984), "Socially responsible consumers: profile and implications for public policy", Journal of Macromarketing, Vol. 5 No. 2, pp. 18-39.
5. Antil, J.A. and Bennett, P.D. (1979), "Construction and validation of a scale to measure socially responsible consumption behavior", in Henion, K.H. II. and Kinnear, T.C. (Eds), The Consumer Society, The American Marketing Association, Chicago, IL.
6. Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lahteenmaki, L. and Shepherd, R. (2008), "Predicting intentions to purchase organic food: the role of affective and moral attitudes in the theory of planned behavior", Appetite, Vol. 50 Nos 3/4, pp. 443-454.
7. Bartels, J. and van den Berg, I. (2011), "Fresh fruit and vegetables and the added value of antioxidants: attitudes of non-, light, and heavy organic food users", British Food Journal, Vol. 113 No. 11, pp. 1339-1352.
8. Bearden, W. and Netemeyer, R.G., (Eds) (1999), Handbook of Marketing Scales, 2nd ed, Sage Publications, CA.
9. Chen, M.F. (2007), "Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: moderating effects of food-related personality traits", Food Quality and Preference, Vol. 18 No. 7, pp. 1008-1021.
10. Chen, M-F. (2009), "Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle", British Food Journal, Vol. 111 No. 2, pp. 165-178.
11. Chryssochoidis, G.M. (2004), "Testing and validating the LOV scale of values in an organic food purchase context", in Baourakis, G. (Ed), Marketing Trends for Organic Food in the 21st Century, Series on Computers and Operations Research, Vol. 3, World Scientific Publishing, pp. 291-301.
12. Chryssohoidis, G.M. and Krystallis, A. (2005), "Organic consumers' personal values research: testing and validating the list of values (LOV) scale and implementing a value-based segmentation task", Food Quality and Preference, Vol. 16 No. 7, pp. 585-599.
13. Context Marketing (2009), "Beyond organic: how evolving consumer concerns influence food purchases", available at: www.contextmarketing.com/sources/foodissuesreport.pdf (accessed November 2013).
14. Davies, A., Titterington, A.J. and Cochrane, C. (1995), "Who buys organic food? A profile of the purchasers of organic food in Northern Ireland", British Food Journal, Vol. 97 No. 10, pp. 17-23.
15. Dean, M., Raats, M.M. and Shepherd, R. (2008), "Moral concerns and consumer choice of fresh and processed organic foods", Journal of Applied Social Psychology, Vol. 38 No. 8, pp. 2088-2107.
16. Diaz, F.J.M., Martinez-Carrasco Pleite, F., Paz, J.M.M. and Garcia, P.G. (2010), "Consumer knowledge, consumption, and willingness to pay for organic tomatoes", British Food Journal, Vol. 114 No. 3, pp. 318-334.
17. Dreezens, E., Martijn, C., Tenbult, P., Kok, G. and de Vries, N. (2005), "Food and values: an examination of values underlying attitudes toward genetically modified-and organically grown food products", Appetite, Vol. 44 No. 1, pp. 115-122.
18. Durham, C.A. (2007), "The impact of environmental and health motivations on the organic share of purchases", Agricultural and Resource Economics Review, Vol. 36 No. 2, pp. 304-320.
19. Eves, A., Lumbers, M. and Morgan, J. (2004), "Factors influencing consumption of organic foods", in Baourakis, G. (Ed), Marketing Trends for Organic Food in the 21st Century, Series on Computers and Operations Research, Vol. 3, pp. 205-219.
20. Fotopoulos, C. and Krystallis, A. (2002), "Purchasing motives and profile of the Greek organic consumer: a countrywide survey", British Food Journal, Vol. 104 No. 9, pp. 730-765.
21. Gould, S.J. (1988), "Consumer attitudes toward health and health care: a differential perspective", Journal of Consumer Affairs. Vol. 22 No. 1, pp. 96-118.
22. Govindasamy, R. and Italia, J. (1999), "Predicting willingness-to-pay a premium for organically grown fresh produce", Journal of Food Distribution Research, Vol. 30 No. 2, pp. 44-53.
23. Grankvist, G., Lekedal, H. and Marmendal, M. (2007), "Values and eco-and fair-trade labeled products", British Food Journal, Vol. 109 No. 2, pp. 169-181.
24. Grunert, S.C. and Juhl, H.J. (1995), "Values, environmental attitudes, and buying organic foods", Journal of Economic Psychology, Vol. 16 No. 1, pp. 39-62.
25. Hoefkens, C., Camp, J.V., Verbeke, W., Aertsens, J. and Mondelaers, K. (2009), "The nutritional and toxicological value of organic vegetables: consumer perception versus scientific evidence", British Food Journal, Vol. 111 No. 10, pp. 1062-1077.
26. Homer, P.M. and Kahle, L.R. (1988), "A structural equation test of the value-attitude-behavior hierarchy", Journal of Personality and social Psychology, Vol. 54, p. 638.
27. Jolly, D. (1991), "Differences between buyers and nonbuyers of organic produce and willingness to pay organic price premium", Journal of Agribusiness, Vol. 9, pp. 97-111.
28. Kahle, L.R. (1983), Social Values and Social Change: Adaptation to Life in America, Praeger, New York, NY.
29. Krystallis, A. and Chryssohoidis, G. (2005), "Consumers' willingness to pay for organic food: factors that affect it and variation per organic product type", British Food Journal, Vol. 107 No. 5, p. 320-343.
30. Krystallis, A., Vassallo, M., Chryssohoidis, G. and Perrea, T. (2008), "Societal and individualistic drivers as predictors of organic purchasing revealed through a portrait value questionnaire (PVQ)-based inventory", Journal of Consumer Behaviour, Vol. 7 No. 2, pp. 164-187.
31. Krytallis, A., Fotopoulos, C. and Zotos, Y. (2006), "Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in Greece", Journal of International Consumer Marketing, Vol. 19 No. 1, pp. 81-106.
32. Lea, E. and Worsley, T. (2005), "Australians' organic food beliefs, demographics and values", British Food Journal, Vol. 107 No. 11, pp. 855-869.
33. Leigh, J.H., Murphy, P.E. and Enis, B.M. (1988), "A new approach to measuring socially responsible consumption tendencies", Journal of Macromarketing, Vol. 8 No. 1, pp. 5-20.
34. Lockie, S., Lyons, K., Lawrence, G. and Mummery, K. (2002), "Eating 'Green': motivations behind organic food consumption in Australia", Sociologia Ruralis, Vol. 42 No. 1, pp. 23-40.
35. Magistris, T.D. and Gracia, A. (2008), "The decision to buy organic food products in Southern Italy", British Food Journal, Vol. 110 No. 9, pp. 929-947.
36. Magnusson, M.K., Arvola, A., Koivisto Hursti, U-K., Aberg, L. and Sjoden, P-O. (2001), "Attitudes towards organic foods among Swedish consumers", British Food Journal, Vol. 103 No. 3, pp. 209-226.
37. Magnusson, M.K., Arvola, A., Koivisto Hursti, U-K., Aberg, L. and Sjoden, P-O. (2003), "Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour", Appetite, Vol. 40 No. 2, pp. 109-117.
38. Michaelidou, N. and Hassan, L.M. (2008), "The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food", International Journal of Consumer Studies. Vol. 32 No. 2, pp. 163-170
39. Moorman, C. and Matulich, E. (1993), "A model of consumers' preventive health motivation and health ability", Journal of Consumer Research, Vol. 20 No. 2, pp. 208-228.
40. Nutrition Today (2009), "Is organic healthier?", Nutrition Today, Vol. 44, p. 189.
41. Onyango, B.M., Hallman, W.K. and Bellows, A.C. (2007), "Purchasing organic food in US food systems: a study of attitudes and practice", British Food Journal, Vol. 109, pp. 399-411.
42. OTA-Organic Trade Association, (2009b), "2009 US families' organic attitudes and beliefs study", available at: www.ota.com/pics/documents/01b_FinalOTAKiwiExecutive Summary.pdf (accessed June 2013).
43. Padel, S. and Foster, C. (2005), "Exploring the gap between attitudes and behavior: understanding why consumers buy or do not buy organic food", British Food Journal, Vol. 107 No. 8, pp. 606-625.
44. Paul, J. and Rana, J. (2012), "Consumer behavior and purchase intention for organic food", Journal of Consumer Marketing, Vol. 29 No. 6, pp. 412-422.
45. Roberts, J.A. (1995), "Profiling levels of socially responsible consumer behavior: a cluster analytic approach and its implications for marketing", Journal of Marketing Theory and Practice, Vol. 3 No. 4, pp. 97-117.
46. Roitner-Schobesberger, B., Darnhofer, I., Somsook, S. and Vogl, C.R. (2008), "Consumer perceptions of organic foods in Bangkok, Thailand", Food Policy, Vol. 33 No. 2, pp. 112-121.
47. Schifferstein, H.N.J. and Oude Ophuis, P.A.M. (1998), "Health-related determinants of organic food consumption in the Netherlands", Food Quality and Preference, Vol. 9 No. 3, pp. 119-133.
48. Shepherd, R., Magnusson, M. and Sjödén, P-O. (2005), "Determinants of consumer behavior related to organic foods", Ambio, Vol. 34 Nos 4/5, pp. 352-359.
49. Soil Association (2013), "Organic market report-2013", available at: www.soilassociation.org/marketreport (accessed November 2013).
50. Stones, G., Barnes, J.H. and Montgomery, C. (1995), "Ecoscale: a scale for the measurement of environmentally responsible consumers", Psychology and Marketing, Vol. 12 No. 7, pp. 595-612.
51. Tarkiainen, A. and Sundqvist, S. (2005), "Subjective norms, attitudes and intentions of Finnish consumers in buying organic food", British Food Journal, Vol. 107 No. 11, pp. 808-822.
52. Thompson, G. (1998), "Consumer demand for organic foods: what we know and what we need to know", American Journal of Agricultural Economics, Vol. 80 No. 5, pp. 1113-1118.
53. Tsakiridou, E., Boutsouki, C., Zotos, Y. and Mattas, K. (2008), "Attitudes and behaviour towards organic products: an exploratory study", International Journal of Retail and Distribution Management, Vol. 36 No. 2, pp. 158-175.
54. Urena, F., Bernabeu, R. and Olmeda, M. (2008), "Women, men and organic food: differences in their attitudes and willingness to pay: a Spanish case study", International Journal of Consumer Studies, Vol. 32 No. 1, pp. 18-26.
55. Vindigni, G., Janssen, M.A. and Jager, W. (2002), "Organic food consumption: a multitheoretical framework of consumer decision making", British Food Journal, Vol. 104 No. 8, pp. 624-642.
56. Voss, K.E., Spangenberg, E.R. and Grohmann, B. (2003), "Measuring the hedonic and utilitarian dimensions of consumer attitude", Journal of Marketing Research, Vol. 40 No. 3, pp. 310-320.
57. Webb, D.J., Mohr, L.A. and Harris, K.E. (2008), "A re-examination of socially responsible consumption and its measurement", Journal of Business Research, Vol. 61 No. 2, pp. 91-98.
58. Yiridoe, E.K., Bonti-Ankomah, S. and Martin, R. (2005), "Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: a review and update of the literature", Renewable Agriculture and Food Systems, Vol. 20 No. 4, pp. 193-205.
59. Zakowska-Biemans, S. (2011), "Polish consumer food choices and beliefs about organic food", British Food Journal, Vol. 113 No. 1, pp. 122-1137.
60. Zepeda, L. and Li, J. (2007), "Characteristics of organic food shoppers", Journal of Agricultural and Applied Economics, Vol. 39 No. 1, pp. 17-28.
61. Aiken, L.S. and West, S.G. (1991), Multiple Regression: Testing and Interpreting Interactions, Sage Publications, Newbury Park, CA.
62. Arbindra, P.R., Moon, W. and Balasubramanian, S. (2005), "Agro-biotechnology and organic food purchase in the United Kingdom", British Food Journal, Vol. 107 No. 2, pp. 84-97.
63. Babin, B.J., Darden, W.R. and Griffin, M. (1994), "Work and/or fun: measuring hedonic and utilitarian shopping value", Journal of Consumer Research, Vol. 20 No. 4, pp. 644-656.
64. Baron, R.M. and Kenney, D.A. (1986), "The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations", Journal of Personality and Social Psychology, Vol. 51 No. 6, pp. 1173-1182.
65. Batra, R. and Ahtola, O.T. (1991), "Measuring the hedonic and utilitarian sources of consumer attitudes", Marketing Letters, Vol. 2 No. 2, pp. 159-170.
66. Dimitri, C. and Oberholtzer, L. (2009), "Marketing US organic foods: recent trends from farmers to consumers", Economic Information Bulletin, No. 58 USDA Economic Research Service, available at: www.ers.usda.gov/ Publications/EIB58/EIB58.pdf (accessed 6 May 2013).
67. IFOAM (2009), "Global organic agriculture: continued growth", BioFach World Organic Trade Fair 2009", Nuremberg, Germany, available at: www.ifoam.org/press/ press/2008/Global_Organic_Agriculture_Continued_Growth. php (accessed on May 2012).
68. Mano, H. and Oliver, R.L. (1993), "Assessing the dimensionality and structure of the consumption experience: evaluation, feeling and satisfaction", Journal of Consumer Research, Vol. 20 No. 3, pp. 451-466.
69. O'Donovan, P. and McCarthy, M. (2002), "Irish consumer preference for organic meat", British Food Journal, Vol. 104 Nos 3/4/5, pp. 353-370.
70. OTA-Organic Trade Association (2007), "OTA: manufacturer survey: executive summary", available at: www.ota.com/pics/documents/2007ExecutiveSummary.pdf (accessed July 2013).
71. OTA-Organic Trade Association, (2009a), "OTA: 2009-organic industry survey: executive summary", available at: www.ota.com/pics/documents/01a_OTA ExecutiveSummary.pdf (accessed June 2013).
72. OTA-Organic Trade Association (2011), "OTA: 2011 organic industry survey", available at: www.ota.com/ organic/mt/business.html (accessed July 2013).
73. Ryu, K., Han, H. and Jang, S.S. (2010), "Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry", International Journal of Contemporary Hospitality Management, Vol. 22 No. 3, pp. 416-432.
74. Schlosser, A.E. and Shavitt, S. (2002), "Anticipating discussion about a product: rehearsing what to say can affect your judgments", Journal of Consumer Research, Vol. 29 No. 1, pp. 101-115.
75. Snepenger, D., Murphy, L., Snepenger, M. and Anderson, W. (2004), "Normative meanings of experiences for a spectrum of tourism places", Journal of Travel Research, Vol. 43 No. 2, pp. 108-117.
76. Wirtz, J. and Lee, M.C. (2003), "An examination of the quality and context-specific applicability of commonly used customer satisfaction measures", Journal of Service Research, Vol. 5 No. 4, pp. 345-355.
77. Zanoli, R. and Naspetti, S. (2002), "Consumer motivations in the purchase of organic food: a means-end approach", British Food Journal, Vol. 104 No. 8, pp. 643-653.