Assessing long-term brand potential

Journal of Brand Management

Volumn 17, Issue 1, 2009, Pages 6-17

  Keller, Kevin Lane ^a   Lehmann, Donald R ^b  

^a DARTMOUTH COLLEGE   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70349586693     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.11     Document Type: Article

References (19)

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