Productivity, quality and relationship marketing in service operations: A revisit in a new service paradigm

International Journal of Contemporary Hospitality Management

Volumn 26, Issue 5, 2014, Pages 656-662

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Hospitality; Productivity; Relationship marketing; Service logic; Service quality; Services marketing

Indexed keywords

EID: 84926363100     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCHM-01-2014-0017     Document Type: Article

References (18)

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