Modeling brand post popularity dynamics in online social networks

Decision Support Systems

Volumn 65, Issue C, 2014, Pages 59-68

  Hassan Zadeh, Amir ^a   Sharda, Ramesh ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Brand post popularity; Brand generated content; Crowdsourcing; Hawkes point process; Online social networks; Social media marketing

Indexed keywords

BEHAVIORAL RESEARCH; COMMERCE; MARKETING; SALES;

BRAND POST POPULARITY; BRAND-GENERATED CONTENT; CROWDSOURCING; ON-LINE SOCIAL NETWORKS; POINT PROCESS; SOCIAL MEDIA MARKETINGS;

SOCIAL NETWORKING (ONLINE);

EID: 84926277699     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2014.05.003     Document Type: Article

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