The conversation age: The opportunity for public relations

Corporate Communications

Volumn 17, Issue 3, 2012, Pages 336-349

  Capozzi, Louis ^a   Zipfel, Laura Berlin ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Communication; Corporate communications; Critical success factors; Customer relations; Customer satisfaction; Integrated marketing communications; Professional services

Indexed keywords

EID: 84865135801     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563281211253566     Document Type: Article

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