Monitoring food company marketing to children to spotlight best and worst practices

Advances in Communication Research to Reduce Childhood Obesity

Volumn , Issue , 2013, Pages 153-175

  Harris, Jennifer L ^a   Weinberg, Megan ^a   Javadizadeh, Johanna ^a   Sarda, Vishnudas ^a  

^a YALE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84925036356     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-1-4614-5511-0     Document Type: Chapter

References (84)

1. AboutMcDonalds.com (2011). McDonald’s announces commitments to offer improved nutrition choices. Retrieved November 3, 2011 from http://www.aboutmcdonalds.com/mcd/media_ center/recent_news/corporate/commitments_to_offer_improved_nutrition_choices.html.
2. American Beverage Association (2011, October 31). Brownell is up to his old tricks this Halloween. Retrieved November 2, 2011, from http://www.ameribev.org/blog/.
3. Andreyeva, T., Kelly, I. R., and Harris, J. L. (2011). Exposure to food advertising on television: Associations with children’s fast food and soft drink consumption and obesity. Economics and Human Biology., 9(3), 221-233.
4. Auty, S., and Lewis, C. (2004). Exploring children’s choice: the reminder effect of product placement. Psychology and Marketing, 21(9), 697-713.
5. Bardzell, J., Bardzell, S., and Pace, T. (2008). Player engagement and in-game advertising. A report for One to One Interactive. Retrieved June 26, 2009, from http://www.onetooneinteractive.com.
6. Batada, A., and Wootan, M. G. (2007). Nickelodeon markets nutrition-poor foods to children. American Journal of Preventive Medicine, 33(1), 1-3.
7. Better Business Bureaus [BBB] (2009). Children’s food and beverage advertising initiative. Retrieved September 28, 2011, from http://www.bbb.org/us/children-food-beverage-advertising- initiative/
8. Better Business Bureaus [BBB] (2010). Children’s Food and Beverage Advertising Initiative in Action: A report on compliance and implementation during 2009. Retrieved November 3, 2011, from http://www.bbb.org/us/storage/0/Shared%20Documents/BBBwithlinks.pdf.
9. Better Business Bureaus [BBB] (2011). About the initiative. Retrieved November 2, 2011, from http://www.bbb.org/us/about-children-food-beverage-advertising-initiative/.
10. Braat, P. (2011). The state ofbrands on Facebook. Retrieved November 1,2011, from http://www.viralblog.com/facebook-marketing-2/the-state-of-brands-on-facebook/.
11. Cauberghe, V., and De Pelsmacker, P. (2010). Advergames: The impact of brand prominence and game repetition on brand responses. Journal of Advertising, 39(1), 5-18.
12. Children’s Food and Beverage Advertising Initiative [CFBAI] (2010a). McDonald’s USA support: Updated February 2010. Retrieved November, 3, 2011, from http://www.bbb.org/us/storage/16/documents/McD%20Final%20Restated%20Pledge.pdf.
13. Children’s Food and Beverage Advertising Initiative [CFBAI] (2010b). Coca-Cola North America’s pledge restated. Retrieved November 3, 2011, from http://www.bbb.org/us/storage/0Z Shared%20Documents/coke% 20final.pdf.
14. Children’s Food and Beverage Advertising Initiative [CFBAI] (2011a). The U.S. children’s food and beverage advertising initiative fact sheet. Retrieved November 3, 2011, from http://www. bbb.org/us/storage/0/Shared%20Documents/ChildrensFoodBeverageFactssingle%20v-2.pdf.
15. Children’s Food and Beverage Advertising Initiative [CFBAI] (2011b). Audience definitions for under 12 and under age six. Retrieved November 3, 2011, from http://www.bbb.org/us/storage/0/Shared%20Documents/bbb/audience%20definitions%20for%20under%2012%20 and%20under%20age%20six-march%202011-final.pdf.
16. Chou, S.-Y., Rashad, I., and Grossman, M. (2008). Fast-food restaurant advertising on television and its influence on childhood obesity. Journal of Law and Economics, 51, 599-618.
17. Coca-Cola (2008). ForBeijing 2008 Olympic Games, a time to “Live Olympic on the Coke side of life." Press release. Retrieved September 29, 2011, from http://www.thecoca-colacompany. com/presscenter/presskit_olympicgames2008_global_campaign_update.pdf.
18. Coca-Cola (2010). Coca-Cola North America’spledge restated. CFBAI. Retrieved September 29, 2011, from http://www.bbb.org/us/storage/0/Shared%20Documents/coke%20final.pdf.
19. Consumer Reports (2011). That Facebookfriend might be10 years old, and other troubling news. Retrieved September 29, 2011, from www.consumerreports.org/cro/magazine-archive/2011/june/electronics-computers/state-of-the-net/facebook-concerns/index.htm.
20. Culp, J., Bell, R., and Cassady, D. (2010). Characteristics of food industry web sites and “advergames” targeting children. Journal of Nutrition Education and Behavior, 42(3), 197-201.
21. Federal Trade Commission (2007). Bureau of Economics staff report: Children’s exposure to TV advertising in 1977 and 2004. Retrieved October 22, 2007, from http://www.ftc.org.
22. Federal Trade Commission (2008). Marketing food to children and adolescents: A review of industry expenditures, activities, and self-regulation. A report to Congress. Retrieved September 13, 2011, from www.ftc.gov/os/2008/07/P064504foodmktingreport.pdf.
23. Folta, S. C., Goldberg, J. P., Economos, C., Bell, R., and Melzer, R. (2006). Food advertising targeted at school-age children: A content analysis. Journal of Nutrition Education and Behavior, 38, 244-248.
24. Fowler, G., and McKay, B. (2008). Coke pins China hopes on blitz in Beijing. Wall Street Journal. Retrieved September 29, 2011, from http://online.wsj.com/article/SB121910643955651579.html
25. Fuse Network (2009). Fuse’s TeenAdvertising Study. Retrieved September 29, 2011 from http://www.fusemarketing.com/pdfs/Fuse_UMASS_Teen_Advertising_Study.pdf
26. Geraci, J. C. (2004). What do youth marketers think about selling to kids? Advertising and Marketing to Children, (April-June), 11-17. www.cruxresearch.com/downloads/selling-to-kids-0404. pdf.
27. Goren, A., Harris, J. L., Schwartz, M. B., and Brownell, K. D. (2010). Predicting support for restricting food marketing to youth. Health Affairs, 29(3), 419-424.
28. Halford, J. C. G., Boyland, M. J., Hughes, G., Oliveira, L. P., and Dovey, T. M. (2007). Beyond- brand effect of television (TV) food advertisements/commercials on caloric intake and food choice of 5- to 7-year-old children. Appetite, 49, 263-267.
29. Harris, J. L., Bargh, J. A., and Brownell, K. (2009). The direct effects of television food advertising on eating behavior. Health Psychology, 28(4), 404-413.
30. Harris, J. L., Brownell, K. D., and Bargh, J. A. (2009). The food marketing defense model: Integrating psychological research to protect youth and inform public policy. Social Issues and Policy Review, 3, 211-271.
31. Harris, J. L., Pomeranz, J. L., Lobstein, T., and Brownell, K. D. (2008). A crisis in the marketplace: How food marketing contributes to obesity and what can be done. Annual Review of Public Health, 30, 5.1-5.15.
32. Harris, J. L., Schwartz, M. B., and Brownell, K. D. (2010). Marketing foods to children and youth: Licensed characters and other promotions on packaged foods in the supermarket. Public Health Nutrition, 13(3), 409-417.
33. Harris, J. L., Schwartz, M. B., Brownell, K. D., Sarda, V., Weinberg, M. E., Speers, S., et al. (2009). Cereal FACTS: Evaluating the nutrition quality and marketing of children’s cereals. Retrieved December 3, 2009, from http://www.cerealfacts.org/media/Cereal_FACTS_Report. pdf.
34. Harris, J. L., Schwartz, M. B., Brownell, K. D., Sarda, V., Ustjanauskas, A., Javadizadeh, J. et al. (2010). Fast Food FACTS: Evaluation of the nutritional quality and marketing of fast food to youth. Retrieved November 2, 2011, from www.fastfoodfacts.org.
35. Harris, J. L., Schwartz, M. B., Brownell, K. D., Javadizadeh, J., Weinberg, M. E., Sarda, V., et al. (2011). Sugary drink FACTS: Evaluating sugary drink nutrition and marketing to youth. Retrieved November 2, 2011, from http://www.sugarydrinkfacts.org/resources/SugaryDrink FACTS_Report.pdf.
36. Harris, J. L., Speers, S. E., Schwartz, M. B., and Brownell, K. D. (2012) US Food company branded advergames on the internet: Children’s exposure and effects on snack consumption. Journal of Children and Media, 6(1), 51-68.
37. Harrison, K., and Marske, A. L. (2005). Nutritional content of foods advertised during the television programs children watch most. American Journal of Public Health, 95, 1568-1574.
38. Harvey, B. (2006). Measuring the effects of true sponsorship. Journal of Advertising Research, 41(1), 59-65.
39. Hawkes, C. (2004). Marketingfood to children: the global regulatory environment. Geneva: WHO. Retrieved from whqlibdoc.who.int/publications/2004/9241591579.pdf.
40. Hawkes, C. (2007). Regulating food marketing to young people worldwide: Trends and policy drivers. American Journal of Public Health, 97, 1962-1973.
41. Interagency Working Group on Food Marketed to Children [IAWG] (2011). Preliminary proposed nutrition principles to guide industry self-regulatory efforts. Retrieved October 4, 2011, from http://www.ftc.gov/os/2011/04/110428foodmarketproposedguide.pdf.
42. Institute of Medicine [IOM] (2006). National Academy of Sciences, Committee on Food Marketing and the Diets of Children and Youth. Food marketing to children and youth: threat or opportu¬ nity? Washington, DC: National Academies Press.
43. Institute of Medicine [IOM] (2007). Nutrition standards for foods in schools: Leading the way toward healthier youth. Washington, DC: National Academies Press.
44. John, D. R. (1999). Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer Research, 26, 183-213.
45. JunkScience.com (2011, October 31). Yale: ‘Sugary drinks are the most unhealthy food product marketed to children.’ Retrieved November 2, 2011, from http://junkscience.com/2011/10/31/yale-sugary-drinks-are-the-most-unhealthy-food-product-marketed-to-children/.
46. Kunkel, D., McKinley, C., and Wright, P. (2009). The impact of industry self-regulation on the nutritional quality of foods advertised on television to children. Retrieved October 03, 2011, from www.childrennow.org/uploads/documents/adstudy_2009.pdf.
47. Kunkel, D., Wilcox, B. L., Cantor, J., Palmer, E., Linn, S., Dowrick, P. (2004). Report of the APA task force on advertising and children. Retrieved November 22, 2004, from http://www.apa.org/releases/childrenads. pdf.
48. Lee, M., Choi, Y., Quilliam, E. T., and Cole, R. T. (2009). Playing with food: Content analysis of food advergames. The Journal of Consumer Affairs, 43(1), 129-154.
49. Lee, M., and Faber, R. J. (2008). Effects of product placement in on-line games on brand memory: A perspective of the limited-capacity model of attention. Journal of Advertising, 36(4), 75-90.
50. Lombard, M., Snyder-Duch, J., and Campanella Bracken, C. (2002). Content analysis in mass communication: Assessment and reporting of intercoder reliability. Human Communications Research, 28(4), 587-604.
51. Lombard, M. (2010). Practical resourcesfor assessing and reporting intercoder reliability in content analysis research projects. Retrieved October 4, 2011, from http://astro.temple. edu/~lombard/reliability/#How%20should%20content%20analysis%20researchers%20prop- erly%20assess%20and%20report%20intercoder%20reliability.
52. Mallinckrodt, V., and Mizerski, D. (2007). The effects of playing an advergame on young children’s perceptions, preferences, and request. Journal of Advertising, 36, 87-100.
53. Marketing Charts (2008). Nielsen measures the American Idol phenomenon. Marketing Charts. Retrieved September 29, 2011 from http://www.marketingcharts.com/television/nielsen-mea- sures-the-american-idol-phenomenon-4628.
54. Mazodier, M., and Merunka, D. (2011). Achieving brand loyalty through sponsorship: the role of fit and self-congruity. Journal of the Academy of Marketing Science. Retrieved November 7, 2011, from http://www.springerlink.com/content/e74631214t303115/fulltext.pdf.
55. Millsberry.Wikia.com. (2011). Millsberry wiki. Retrieved November 3, 2011, from http://mills- berry. wikia. com/wiki/Millsberry.
56. Moore, E. S., and Rideout, V. J. (2007). The online marketing of food to children: Is it just fun and games? Journal of Public Policy and Marketing, 26(2), 202-220.
57. Olympic.org. (n.d.). Coca-Cola Olympic sponsorship. Retrieved September 29, 2011, from http://www.olympic.org/sponsor-coca-cola.
58. Peeler, C.L., Kolish, E.D., and Enright, M. (2009). The children’s food and beverage advertising initiative: A report on compliance and implementation during 2008. Retrieved November 2, 2011 from www.bbb.org/us/Storage/0/shared%20Documents/finalbbs1.pdf.
59. Pieters, A. and Krupin, C. (2010). Youth online behavior study for McAfee. Harris Interactive. Retrieved September 29, 2011 from http://safekids.com/mcafee_harris.pdf.
60. Pomeranz, J.L. (2010). Television food marketing to children revisited: The Federal Trade Commission has the constitutional and statutory authority to regulate. Journal of Law, Medicine and Ethics (Spring), 98-116.
61. Powell, L. M., Szczypka, G., and Chaloupka, F. J. (2010). Trends in exposure to television food advertisements among children and adolescents in the United States. Archives of Pediatric and Adolescent Medicine, 164(9), 794-802.
62. Powell, L., Szczypka, G., Chaloupka, F., and Braunschweig, C. (2007). Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States. Pediatrics, 120, 576-583.
63. Powell, L., Schermbeck, R., Szczypka, G., Chaloupka, F., Braunschweig, C. (2011). Trends in the Nutritional Content of Television Food Advertisements Seen by Children in the United States. Archives of Pediatrics and Adolescent Medicine
64. Reece, B. B., Rifon, N. J., and Rodriguez, K. (1999). Selling food to children. Is fun part of a balanced breakfast? In L. C. Machlin and L. Carlson (Eds.), Advertising to Children: Concepts and Controversies (pp 189-208). Thousand Oaks, CA: Sage Publications.
65. Robert Wood Johnson Foundation (2007, April 4). Robert Wood Johnson Foundation announces $500 million commitment to reverse childhood obesity in U.S. Retrieved November 2, 2011, from http://www.rwjf.org/pr/product.jsp?id=21938.
66. Roberto, C., Baik, J., Harris, J. L., and Brownell, K. D. (2010). The influence of licensed characters on children’s taste and snack preferences. Pediatrics, 126(1), 88-93.
67. Rudd Center for Food Policy and Obesity (2011). Trends in television food advertising to young people: 2010 update. Rudd Report. Retrieved September 19, 2011, from www.yaleruddcenter. org/resources/upload/docs/what/reports/RuddReport_TVFoodAdvertising_6.11.pdf.
68. Santos, E., Gonzalo, R., and Gisbert, F. (2007). Advergames: Overview. Information Technologies and Knowledge, 1, 203-208.
69. Schor, J. B., and Ford, M. (2007). From tastes great to cool: Children’s food marketing and the rise of the symbolic. Journal of Law and Medical Ethics, 10-21
70. Sharma, L. L., Teret, S. P., and Brownell, K. D. (2009). The food industry and self-regulation: Standards to promote success and to avoid public health failures. American Journal of Public Health, 100, 240-246.
71. Speers, S., Harris, J., and Schwartz, M. (2011). Child and Adolescent Exposure to Food and Beverage Brand Appearances During Prime-Time Television Programming. American Journal of Preventative Medicine, 41(3), 291-296.
72. Stanley, T. L. (2010). That’s advertainment. Brandweek. Retrieved September 29, 2011, from www.brandweek.com/bw/content_display/esearch/e3i7f27204a864d83e70675df51a9a7dd5b.
73. Stitt, C., and Kunkel, D. (2008). Food advertising during children’s television programming on broadcast and cable channels. Health Communication, 23, 573-584.
74. TheGazette.com (2011). Cap’n Crunch resurfaces after anxious week in blogosphere. Retrieved November 3, 2011, from http://thegazette.com/2011/03/12/cap%E2%80%99n-crunch-resur- faces-after-anxious-week-in-blogosphere/.
75. TheNextWeb.com (2011). Meet the top 20 brands on Facebook. Retrieved September 29, 2011, from www.thenextweb.com/socialmedia/2011/-07/04/meet-the-top-20-brands-on-facebook.
76. TNS (2008). TNS’ holistic approach shows Olympic Game sponsors goforgold in Beijing. Press release. Retrieved September 29, 2011, from http://pilot.us.reuters.com/article/2008/08/21/idUS 184288+21 - Aug-2008+B W20080821.
77. Ulaby, N. (2008). Takingproductplacement another step. NPR. Retrieved September 29, 2011, from www.npr.org/templates/story/story.php?storyId=94851729.
78. Ustjanauskas, A., Eckman, B., Harris, J. L., Goren, A., Schwartz, M. B., and Brownell, K. D. (2010). Focus groups with parents: What do they think about food marketing to their kids? Retrieved November, 7, 2011 from http://www.yaleruddcenter.org/resources/upload/docs/what/reports/RuddReport_FocusGroupsParents_5.10.pdf.
79. Ward, S., Wackman, D. B., and Wartella, E. (1977). How Children Learn to Buy. Beverly Hills, CA: Sage Publications.
80. Wilde, P. (2009). Self-regulation and the response to concerns about food and beverage marketing to children in the U.S. Nutrition Reviews, 67(3), 155-166.
81. Winkler, T., and Buckner, K. (2006). Receptiveness of gamers to embedded brand messages in advergames: Attitudes towards product placement. Journal of Interactive Advertising, 7(1), 24-32.
82. Wise, K., Bolls, P. D., Kim, H., Venkataraman, A., and Meyer, R. (2008). Enjoyment of advergames and brand attitudes: The impact of thematic relevance. Journal of Interactive Advertising, 9(1), 27-36.
83. Yancey, A. K., Cole, B. L., Brown, R., Williams, J. D., Hillier, A., Kline, R. S., et al. (2009). A cross-sectional prevalence study of ethnically targeted and general audience outdoor obesity- related advertising. Milbank Quarterly, 87, 155-184.
84. Young, B. (2002). Does food advertising make children obese? International Journal of Advertising and Marketing to Children, 4(19-26).