What do youth marketers think about selling to kids?

Young Consumers

Volumn 5, Issue 3, 2004, Pages 11-17

  Geraci, John C ^a  

^a Harris Interactive ^*  (United Kingdom)

Author keywords

Attitude research; Business ethics; Children (age groups); Marketing

Indexed keywords

EID: 34547376436     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610410814193     Document Type: Article

References (0)