"I drink it anyway and i know i shouldn't": Understanding green consumers' positive evaluations of norm-violating non-green products and misleading green advertising

Environmental Communication

Volumn 9, Issue 1, 2015, Pages 37-57

  Atkinson, Lucy ^a   Kim, Yoojung ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b Konkuk University   (South Korea)

Author keywords

attitude behavior gap; framing; green advertising; motivated reasoning; neutralization; Persuasion Knowledge Model

Indexed keywords

EID: 84924554095     PISSN: 17524032     EISSN: 17524040     Source Type: Journal    
DOI: 10.1080/17524032.2014.932817     Document Type: Article

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