Problematizing place promotion and commodification

The Wiley Blackwell Companion to Tourism

Volumn , Issue , 2014, Pages 210-219

  Morgan, Nigel ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Branding; Competitiveness; Destinations; Ethics; Marketing; Reputation; Sense of place; Stakeholders; Stewardship

Indexed keywords

EID: 84923275223     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781118474648.ch16     Document Type: Chapter

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