Study of the dimensions of customer-based hotel brand equity;Chinese source

Journal of China Tourism Research

Volumn 6, Issue 1, 2010, Pages 2-21

  Li, Bin Li ^a   Gu, Huimin Gu ^b   Yang, Haiying Yang ^c  

^a Renmin University of China   (China)

^b BEIJING INTERNATIONAL STUDIES UNIVERSITY   (China)

^c Beijing Vocational College of Labour and Social Security   (China)

Author keywords

Customer; Hotel brand; Hotel brand equity; Hotel brand equity dimensions

Indexed keywords

EID: 84922684997     PISSN: 19388160     EISSN: 19388179     Source Type: Journal    
DOI: 10.1080/19388160903586539     Document Type: Article

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