Measuring customer-based brand equity

Journal of Consumer Marketing

Volumn 12, Issue 4, 1995, Pages 11-19

  Lassar, Walfried ^a   Mittal, Banwari ^b   Sharma, Arun ^a  

^a UNIVERSITY OF MIAMI   (United States)

^b NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012508520     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769510095270     Document Type: Review

References (20)

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