A genre approach to imagery in winespeak Issues and prospects

Human Cognitive Processing

Volumn 26, Issue , 2010, Pages 265-287

  Caballero, Rosario ^a   Suarez Toste, Ernesto ^a  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

genre; metaphor identification and classification; synaesthesia; tasting note; winespeak

Indexed keywords

EID: 84922613567     PISSN: 13876724     EISSN: None     Source Type: Book Series    
DOI: 10.1075/hcp.26.15cab     Document Type: Chapter

References (52)

1. The figurative expressions under discussion are italicized here and in later examples.
2. See, for instance Goode (2008: 149) where we can find “So we have wine as a living creature; wine as a piece of cloth; wine as a building; even, in a recent note by Robert Parker, wine as a whore. It is easy to make fun of this sort of description, but such metaphors are born of necessity. While we would like to have a more exact way of sharing our experience of wine in words, such precision does not exist, and those who restrict themselves merely to naming aromas and flavors end up missing out on some of the more important aspects of the character of wines that cannot be described in this way, such as texture, structure, balance, and elegance.”
3. As it is, there are publications that consist exclusively of TNs. This is the case of The Wine Advocate, for example, which is one of the most authoritative publications in the field.
4. This is a recurrent topic in the numerous online wine bulletin boards like, for instance, Mark Squires’s Bulletin Board on eRobertParker.com, which featured 13,862 members and 162,168 different discussion threads in November 2008.
5. In this regard, we agree with Cameron (2008, this volume) when she argues for the importance of context based on the shifting dynamics of oral text. Thus, although our texts are very short and written, they also illustrate diverse degrees of discourse shifts, as discussed in the final section.
6. A similar claim can be found in Cameron (1999b). In fact, two of the three dimensions taken into account in our research point to some of the graded metaphor descriptors in her framework. Thus, whereas dimension (a) brings to mind a combination of Cameron’s “Cognitive demand of Topic and Vehicle terms and domains” plus “Connotative power of Vehicle term”, dimension (c) is related to her “Novelty-Conventionality of Topic-Vehicle link” descriptor.
7. The use of clines in metaphor research has deserved some commentary by metaphor scholars. Thus, in Steen (2007) we find it regarded as costly for those approaches aiming at reliability or scientific status (i.e. quantitative approaches). However, although the use of clines may be problematic in metaphor quantification, they may be usefully applied in qualitative approaches like the one summarised in this chapter.
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