Should We Be Afraid of Simple Messages? The Effects of Text Difficulty and Illustrations in People With Low or High Health Literacy

Health Communication

Volumn 30, Issue 12, 2015, Pages 1181-1189

  Meppelink, Corine S ^a   Smit, Edith G ^a   Buurman, Bianca M ^a   van Weert, Julia C M ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

AGED; ATTITUDE TO HEALTH; COLORECTAL NEOPLASMS; EARLY CANCER DIAGNOSIS; EDUCATIONAL STATUS; FEMALE; HEALTH LITERACY; HUMAN; MALE; MIDDLE AGED; PROCEDURES; RECALL; VERY ELDERLY;

AGED; AGED, 80 AND OVER; COLORECTAL NEOPLASMS; EARLY DETECTION OF CANCER; EDUCATIONAL STATUS; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH LITERACY; HUMANS; MALE; MENTAL RECALL; MIDDLE AGED;

EID: 84922292350     PISSN: 10410236     EISSN: 15327027     Source Type: Journal    
DOI: 10.1080/10410236.2015.1037425     Document Type: Article

References (36)

1. I.Ajzen, (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211. doi:10.1016/0749-5978(91)90020-T
2. American Cancer Society. (2011). Colorectal cancer facts & figures 2011–2013. Atlanta, GA: American Cancer Society. Retrieved from http://www.cancer.org/acs/groups/content/@epidemiologysurveilance/documents/document/acspc-028323.pdf
3. P.Anand,, & B.Sternthal, (1989). Strategies for designing persuasive messages: Deductions from the resource matching hypothesis. In P.Cafferata & A.M.Tybout (Eds.), Cognitive and affective responses to advertising (pp. 135–159). Lexington, MA: Lexington Books.
4. L.Bergkvist,, & J.R.Rossiter, (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44, 175–184. doi:10.1509/jmkr.44.2.175
5. N.D.Berkman,, T.C.Davis,, & L.McCormack, (2010). Health literacy: What is it? Journal of Health Communication, 15, 9–19. doi:10.1080/10810730.2010.499985
6. Council of Europe (2014). Common European framework of reference for languages. Retrieved from http://www.coe.int/t/dg4/linguistic/cadre1_en.asp
7. T.C.Davis,, J.A.Bocchini,, Jr, D.Fredrickson,, C.Arnold,, E.J.Mayeaux,, P.W.Murphy,, … M.Paterson, (1996). Parent comprehension of polio vaccine information pamphlets. Pediatrics, 97, 804–810.
8. C.Doak,, L.Doak,, & J.Root, (1996). Teaching patients with low literacy skills (2nd ed.). Philadelphia, PA: J. B. Lippincott Company.
9. M.Fransen,, T.Van Schaik,, T.Twickler,, & M.Essink-Bot, (2011). Applicability of internationally available health literacy measures in the Netherlands. Journal of Health Communication, 16, 134–149. doi:10.1080/10810730.2011.604383
10. D.B.Friedman,, & L.Hoffman-Goetz, (2007). An exploratory study of older adults’ comprehension of printed cancer information: Is readability a key factor? Journal of Health Communication, 12, 423–437. doi:10.1080/10810730701438658
11. Health Council of the Netherlands. (2009). Bevolkingsonderzoek naar darmkanker (No. 13). Den Haag, The Netherlands: Gezondheidsraad.
12. F.Hill-Briggs,, K.P.Schumann,, & O.Dike, (2012). Five-step methodology for evaluation and adaptation of print patient health information to meet the <5th grade readability criterion. Medical Care, 50, 294–301. doi:10.1097/MLR.0b013e318249d6c8
13. F.Hill-Briggs,, R.Renosky,, M.Lazo,, L.Bone,, M.Hill,, D.Levine,, … M.Peyrot, (2008). Development and pilot evaluation of literacy-adapted diabetes and CVD education in urban, diabetic African Americans. Journal of General Internal Medicine, 23, 1491–1494. doi:10.1007/s11606-008-0679-9
14. P.S.Houts,, C.C.Doak,, L.G.Doak,, & M.J.Loscalzo, (2006). The role of pictures in improving health communication: A review of research on attention, comprehension, recall, and adherence. Patient Education and Counseling, 61, 173–190. doi:10.1016/j.pec.2005.05.004
15. J.Jansen,, J.van Weert,, N.van der Meulen,, S.van Dulmen,, T.Heeren,, & J.Bensing, (2008). Recall in older cancer patients: Measuring memory for medical information. Gerontologist, 48, 149–157. doi:10.1093/geront/48.2.149
16. M.Keer,, B.Van den Putte,, & P.Neijens, (2010). The role of affect and cognition in health decision making. British Journal of Social Psychology, 49, 143–153. doi:10.1348/014466609X425337
17. P.A.Keller,, & L.G.Block, (1997). Vividness effects: A resource-matching perspective. Journal of Consumer Research, 24, 295–304. doi:10.1086/209511
18. G.L.Kreps,, & L.Neuhauser, (2010). New directions in eHealth communication: Opportunities and challenges. Patient Education and Counseling, 78, 329–336. doi:10.1016/j.pec.2010.01.013
19. A.Lang, (2000). The limited capacity model of mediated message processing. Journal of Communication, 50, 46–70. doi:10.1111/j.1460-2466.2000.tb02833.x
20. S.D.Lee,, D.E.Bender,, R.E.Ruiz,, & Y.I.Cho, (2006). Development of an easy‐to‐use Spanish health literacy test. Health Services Research, 41, 1392–1412. doi:10.1111/j.1475-6773.2006.00532.x
21. M.Mackert,, J.Ball,, & N.Lopez, (2011). Health literacy awareness training for healthcare workers: Improving knowledge and intentions to use clear communication techniques. Patient Education and Counseling, 85, e225–e228. doi:10.1016/j.pec.2011.02.022
22. M.Mackert,, S.E.Champlin,, A.Holton,, I.I.Muñoz,, & M.J.Damásio, (2014). eHealth and health literacy: A research methodology review. Journal of Computer‐Mediated Communication, 19, 516–528. doi:10.1111/jcc4.12044
23. M.Mackert,, P.Whitten,, & A.Garcia, (2008). Interventions for low health literate audiences. Journal of Computer‐Mediated Communication, 13, 504–515. doi:10.1111/j.1083-6101.2008.00407.x
24. T.M.Marteau,, E.Dormandy,, & S.Michie, (2001). A measure of informed choice. Health Expectations, 4, 99–108. doi:10.1046/j.1369-6513.2001.00140.x
25. R.E.Mayer, (2002). Multimedia learning. Psychology of Learning and Motivation, 41, 85–139. doi:10.1016/S0079-7421(02)80005-6
26. L.McCormack,, J.Haun,, K.Sørensen,, & M.Valerio, (2013). Recommendations for advancing health literacy measurement. Journal of Health Communication, 18, 9–14. doi:10.1080/10810730.2013.829892
27. N.McInnes,, & B.J.A.Haglund, (2011). Readability of online health information: Implications for health literacy. Informatics for Health and Social Care, 36, 173–189. doi:10.3109/17538157.2010.542529
28. J.Meyers-Levy,, & P.Malaviya, (1999). Consumers’ processing of persuasive advertisements: An integrative framework of persuasion theories. The Journal of Marketing, 63, 45–60. doi:10.2307/1252100
29. National Cancer Institute. (2003). Clear and simple: Developing effective print materials for low-literate readers. Retrieved from http://www.cancer.gov/cancertopics/cancerlibrary/clear-and-simple/AllPages
30. D.Otal,, L.Wizowski,, J.Pemberton,, K.Nagel,, P.Fitzgerald,, & J.M.Walton, (2012). Parent health literacy and satisfaction with plain language education materials in a pediatric surgery outpatient clinic: A pilot study. Journal of Pediatric Surgery, 47, 964–969. doi:10.1016/j.jpedsurg.2012.01.057
31. H.Pander Maat,, M.L.Essink-Bot,, K.E.F.Leenaars,, & M.P.Fransen, (2014). A short assessment of health literacy (SAHL) in the Netherlands. BMC Public Health, 14, 990. doi:10.1186/1471-2458-14-990
32. S.K.Smith,, L.Trevena,, J.M.Simpson,, A.Barratt,, D.Nutbeam,, & K.J.McCaffery, (2010). A decision aid to support informed choices about bowel cancer screening among adults with low education: Randomised controlled trial. British Medical Journal, 341: c5370. doi:10.1136/bmj.c5370
33. K.Sørensen,, S.Van den Broucke,, J.Fullam,, G.Doyle,, J.Pelikan,, Z.Slonska,, … (HLS-EU) Consortium Health Literacy Project European. (2012). Health literacy and public health: A systematic review and integration of definitions and models. BMC Public Health, 12, 80. doi:10.1186/1471-2458-12-80
34. L.Squiers,, S.Peinado,, N.Berkman,, V.Boudewyns,, & L.McCormack, (2012). The health literacy skills framework. Journal of Health Communication, 17, 30–54. doi:10.1080/10810730.2012.713442
35. M.Von Euler-Chelpin,, K.Brasso,, & E.Lynge, (2010). Determinants of participation in colorectal cancer screening with faecal occult blood testing. Journal of Public Health, 32, 395–405. doi:10.1093/pubmed/fdp115
36. E.A.Wilson,, & M.S.Wolf, (2009). Working memory and the design of health materials: A cognitive factors perspective. Patient Education and Counseling, 74, 318–322. doi:10.1016/j.pec.2008.11.005