A New Look at Campaign Advertising and Political Engagement: Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements

Communication Research

Volumn 42, Issue 1, 2015, Pages 134-155

  Matthes, Jörg ^a   Marquart, Franziska ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

campaigns; cross cutting advertising; participation; timing of voting decisions

Indexed keywords

EID: 84922238133     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650213514600     Document Type: Article

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