I saw it on the radio: The allocation of attention to high-imagery radio advertisements

Media Psychology

Volumn 5, Issue 1, 2003, Pages 33-55

  Bolls, Paul D ^a   Lang, Annie ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037208151     PISSN: 15213269     EISSN: None     Source Type: Journal    
DOI: 10.1207/S1532785XMEP0501_2     Document Type: Conference Paper

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