Building a measurement model for market visioning competence and its proposed antecedents: Organizational encouragement of divergent thinking, divergent thinking attitudes, and ideational behavior

Journal of Product Innovation Management

Volumn 32, Issue 2, 2015, Pages 243-262

  Reid, Susan E ^a   De Brentani, Ulrike ^b  

^a BISHOP'S UNIVERSITY   (Canada)

^b John Molson School of Business   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

INNOVATION;

COGNITIVE FACTORS; CONVERGENT THINKINGS; DIVERGENT THINKINGS; INDIVIDUAL LEVELS; MEASUREMENT MODEL; NEED FOR COGNITIONS; ORGANIZATIONAL LEVELS; RADICAL INNOVATION;

COMMERCE;

EID: 84920774333     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12232     Document Type: Conference Paper

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