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Volumn 66, Issue 2, 2015, Pages 299-307

On the identification of sales forecasting models in the presence of promotions

Author keywords

demand forecasting; judgmental adjustments; principal components analysis; Promotional modelling

Indexed keywords

BENCHMARKING; LIFE CYCLE; PRINCIPAL COMPONENT ANALYSIS; REGRESSION ANALYSIS; SALES;

EID: 84920507031     PISSN: 01605682     EISSN: 14769360     Source Type: Journal    
DOI: 10.1057/jors.2013.174     Document Type: Article
Times cited : (95)

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