Retailer promotion planning: Improving forecast accuracy and interpretability

Journal of Interactive Marketing

Volumn 20, Issue 3-4, 2006, Pages 71-81

  Trusov, Michael ^a   Bodapati, Anand V ^a   Cooper, Lee G ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846096530     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20068     Document Type: Article

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