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Volumn 68, Issue 2, 2015, Pages 263-272

How does proximity affect interfirm marketing cooperation? A study of an agribusiness cluster

Author keywords

Agribusiness; Cluster; Emerging economies; Interfirm cooperation; Marketing; Proximity

Indexed keywords


EID: 84919627969     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.09.034     Document Type: Article
Times cited : (126)

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