GSP with general independent click-through-rates

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 8877, Issue , 2014, Pages 400-416

  Cavallo, Ruggiero ^a   Wilkens, Christopher A ^a  

^a YAHOO RESEARCH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMPUTER SCIENCE; COMPUTERS;

CLICK-THROUGH RATE; EQUILIBRIUM PROPERTIES; POSITION DEPENDENTS; SECOND-PRICE AUCTION; SLOT EFFECT; SPONSORED SEARCHES; STRATEGY EQUILIBRIUMS; TIE-BREAKING;

BUDGET CONTROL;

EID: 84914132230     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-319-13129-0_32     Document Type: Article

References (21)

1. Abrams, Z., Ghosh, A., Vee, E.: Cost of conciseness in sponsored search auctions. In: Deng, X., Graham, F.C. (eds.) WINE 2007. LNCS, vol. 4858, pp. 326–334. Springer, Heidelberg (2007)
2. Aggarwal, G., Goel, A., Motwani, R.: Truthful auctions for pricing search keywords. In: Proceedings of the 7th ACM Conference on Electronic Commerce, pp. 1–7 (2006)
3. Aggarwal, G., Feldman, J., Muthukrishnan, S., Pál, M.: Sponsored search auctions with markovian users. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, vol. 5385, pp. 621–628. Springer, Heidelberg (2008)
4. Athey, S., Ellison, G.: Position auctions with consumer search. The Quarterly Journal of Economics 126(3), 1213–1270 (2011)
5. Caragiannis, I., Kaklamanis, C., Kanellopoulos, P., Kyropoulou, M., Lucier, B., Leme, R.P., Tardos, E.: Bounding the inefficiency of outcomes in generalized second price auctions. Journal of Economic Theory (2014)
6. Craswell, N., Zoeter, O., Taylor, M., Ramsey, B.: An experimental comparison of click position-bias models. In: Proceedings of the 2008 International Conference on Web Search and Data Mining, pp. 87–94 (2008)
7. Edelman, B., Ostrovsky, M., Schwarz, M.: Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American Economic Review 97(1), 242–259 (2007)
8. Ghosh, A., Mahdian, M.: Externalities in online advertising. In: Proceedings of the 17th International World Wide Web Conference, pp. 161–168 (2008)
9. Ghosh, A., Sayedi, A.: Expressive auctions for externalities in online advertising. In: Proceedings of the 19th International Conference on World Wide Web, pp. 371–380 (2010)
10. Giotis, I., Karlin, A.R.: On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, vol. 5385, pp. 629–638. Springer, Heidelberg (2008)
11. Gomes, R., Immorlica, N., Markakis, E.: Externalities in keyword auctions: An empirical and theoretical assessment. In: Leonardi, S. (ed.) WINE 2009. LNCS, vol. 5929, pp. 172–183. Springer, Heidelberg (2009)
12. Gonen, R., Vassilvitskii, S.: Sponsored search auctions with reserve prices: Going beyond separability. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, vol. 5385, pp. 597–608. Springer, Heidelberg (2008)
13. Hummel, P., McAfee, R.P.: Position auctions with externalities. In: Liu, T.-Y., Qi, Q., Ye, Y. (eds.) WINE 2014. LNCS, vol. 8877, pp. 410–415. Springer, Heidelberg (2014)
14. Jeziorski, P., Segal, I.: What makes them click: Empirical analysis of consumer demand for search advertising. American Economic Journal: Microeconomics (forthcoming)
15. Kempe, D., Mahdian, M.: A cascade model for externalities in sponsored search. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, vol. 5385, pp. 585–596. Springer, Heidelberg (2008)
16. Lahaie, S., Pennock, D., Saberi, A., Vohra, R.: Sponsored search auctions. In: Nisan, N., Roughgarden, T., Tardos, E., Vazirani, V. (eds.) Algorithmic Game Theory. Cambridge University Press (2007)
17. Lahaie, S.: An analysis of alternative slot auction designs for sponsored search. In: Proceedings of the 7th ACM Conference on Electronic Commerce, pp. 218–227 (2006)
18. Leonard, H.B.: Elicitation of honest preferences for the assignment of individuals to positions. The Journal of Political Economy 91(3), 461–479 (1983)
19. Mehta, R., Vazirani, V.V.: An incentive compatible, efficient market for air traffic flow management. CoRR, abs/1305.3241 (2013)
20. Milgrom, P.: Simplified mechanisms with an application to sponsored-search auctions. Games and Economic Behavior 70(1), 62–70 (2010)
21. Varian, H.R.: Position auctions. International Journal of Industrial Organization 25, 1163–1178 (2007)