Sponsored search auctions with markovian users

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5385 LNCS, Issue , 2008, Pages 621-628

  Aggarwal, Gagan ^a   Feldman, Jon ^a   Muthukrishnan, S ^a   Pál, Martin ^a  

^a GOOGLE INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BIDDING STRATEGIES; CLICK-THROUGH RATES; MARKOVIAN; NEAR-LINEAR TIME; OPTIMAL ASSIGNMENTS; RANKING FUNCTIONS; SEARCH RESULTS; SPONSORED SEARCH AUCTIONS; USER MODELS;

DYNAMICS; INTERNET; OPTIMIZATION; WINE;

COMMERCE;

EID: 58849157872     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-92185-1_68     Document Type: Conference Paper

References (18)

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