Externalities in keyword auctions: An empirical and theoretical assessment

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5929 LNCS, Issue , 2009, Pages 172-183

  Gomes, Renato ^a   Immorlica, Nicole ^a   Markakis, Evangelos ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

[No Author keywords available]

Indexed keywords

CLICK-THROUGH RATE; COMPLETE INFORMATION; DATA SETS; EXTERNALITY EFFECTS; MICROSOFT; NASH EQUILIBRIA; ORGANIC LINKS; SCORING RULES; SEARCH MODELS; SECOND-PRICE AUCTION;

INTERNET; PROFITABILITY; SEARCH ENGINES; WINE;

ECONOMICS;

EID: 76649106816     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-10841-9_17     Document Type: Conference Paper

References (13)

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