Making Mobile Browser Surveys Smarter: Results from a Randomized Experiment Comparing Online Surveys Completed via Computer or Smartphone

Field Methods

Volumn 26, Issue 4, 2014, Pages 322-342

  Buskirk, Trent D ^a   Andrus, Charles H ^b  

^a Marketing Systems Group   (United States)

^b ST LOUIS CHILDREN S HOSPITAL   (United States)

Author keywords

apps; mode effects; smartphones; survey research

Indexed keywords

EID: 84912141431     PISSN: 1525822X     EISSN: 15523969     Source Type: Journal    
DOI: 10.1177/1525822X14526146     Document Type: Article

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