Understanding the willingness to participate in mobile surveys: Exploring the role of utilitarian, affective, hedonic, social, self-expressive, and trust-related factors

Social Science Computer Review

Volumn 28, Issue 3, 2010, Pages 350-370

  Bosnjak, Michael ^a   Metzger, Gottfried ^b   Gräf, Lorenz ^c  

^a FREE UNIVERSITY OF BOLZANO   (Italy)

^b UNIVERSITY OF MANNHEIM   (Germany)

^c Globalpark AG   (Germany)

Author keywords

Extended technology acceptance model; Mobile surveys; Nonresponse; Participation

Indexed keywords

EID: 77954467744     PISSN: 08944393     EISSN: 15528286     Source Type: Journal    
DOI: 10.1177/0894439309353395     Document Type: Article

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