Experiments in mobile web survey design: Similarities to other modes and unique considerations

Social Science Computer Review

Volumn 28, Issue 3, 2010, Pages 319-335

  Peytchev, Andy ^a   Hill, Craig A ^a  

^a RTI INTERNATIONAL   (United States)

Author keywords

Cell phones; Mobile devices; Mobile web surveys; Smartphones; Survey design

Indexed keywords

EID: 77954506506     PISSN: 08944393     EISSN: 15528286     Source Type: Journal    
DOI: 10.1177/0894439309353037     Document Type: Article

References (46)

1. Aapor. (2008). Standard definitions: Final dispositions of case codes and outcome rates for surveys. Lenexa, Kansas: AAPOR.
2. Baker, R.P., Bradburn, N.M., & Johnson, R.A. (1995). Computer-assisted personal interviewing: An experimental evaluation of data quality and cost. Journal of Official Statistics, 11, 413-431.
3. Brick, J.M., Brick, P.D., Dipko, S., Presser, S., Tucker, C., & Yuan, Y. (2007). Cell phone survey feasibility in the U.S.: Sampling and calling cell numbers versus landline numbers. Public Opinion Quarterly, 71, 23-39.
4. Cannell, C., Miller, P., & Oksenberg, L. (1981). Research on interviewing techniques. Sociological Methodology, 12, 389-437.
5. Chae, M., & Kim, J. (2004). Do size and structure matter to mobile users? An empirical study of the effects of screen size, information structure, and task complexity on user activities with standard Web phones. Behaviour & Information Technology, 23, 165-181.
6. Chaiken, S. (1987). The heuristic model of persuasion. In M. P. Zanna, J. M. Olson, & C. P. Herman (Eds.), Social influence: The Ontario symposium (Vol. 5, pp. 3-39). Mahwah, NJ: Lawrence Erlbaum Associates.
7. Conrad, F.G., Couper, M.P., Tourangeau, R., & Peytchev, A. (2006). Use and non-use of clarification features in Web surveys. Journal of Official Statistics, 22, 245-269.
8. Couper, M.P. (2000). Usability evaluation of computer-assisted survey instruments. Social Science Computer Review, 18, 384-396.
9. Couper, M.P., Conrad, F.G., & Tourangeau, R. (2007). Visual context effects in Web surveys. Public Opinion Quarterly, 71, 623-634.
10. Couper, M.P., Hansen, S.E., & Sadosky, S.A. (1997). Evaluating interviewer use of CAPI technology. In L. Lyberg, P. Biemer, M. Collins, E. de Leeuw, C. Dippo, N. Schwarz,et al.(Eds.), Survey Measurement and Process Quality (pp. 267-286). New York: John Wiley & Sons, Inc.
11. Couper, M.P., Tourangeau, R., Conrad, F., & Crawford, S. (2004). What they see is what we get: Response options for Web surveys. Social Science Computer Review, 22, 111-127.
12. Couper, M.P., Tourangeau, R., & Kenyon, K. (2004). Picture this! An analysis of visual effects in Web surveys. Public Opinion Quarterly, 682, 255-266.
13. Couper, M.P., Traugott, M.W., & Lamias, M.J. (2001). Web survey design and administration. Public Opinion Quarterly, 65, 230-253.
14. DeRouvray, C., & Couper, M.P. (2002). Designing a strategy for reducing "no opinion" responses in web-based surveys. Social Science Computer Review, 20, 3-9.
15. Dillman, D.A. (2000). Mail and Internet surveys: The tailored design method (2nd ed.). New York: Wiley.
16. Fuchs, M. (2001). Screen design in a Web survey. Paper presented at the Paper presented at the annual meeting of the American Association for Public Opinion Research, Montréal, Quebec.
17. Hardwick, M.E., Pulido, P.A., & Adelson, W.S. (2007). The use of handheld technology in nursing research and practice. Orthopaedic Nursing, 26, 251-255.
18. House, C.C., & & Nicholls II, W.L. (1988). Questionnaire design for CATI: Design objectives and methods. In R. M. Groves, P. P. Biemer, L. E. Lyberg, J. T. Massey, W. L. Nicholls II,et al.(Eds.), Telephone survey methodology (pp. 421-436). New York: John Wiley & Sons, Inc.
19. Hyman, H.H., & Sheatsley, P.B. (1950). The current status of American public opinion. In J. C. Payne (Ed.), The teaching of contemporary affairs: Twenty-first yearbook of the national council for the social studies. Washington, D.C: National Council for the Social Studies.
20. Jones, M., Marsden, G., Mohd-Nasir, N., Boone, K., & Buchanan, G. (1999). Improving Web interaction on small displays. Computer Networks-the International Journal of Computer and Telecommunications Networking, 31, 1129-1137.
21. McCabe, S.E. (2004). Comparison of Web and mail surveys in collecting illicit drug use data: A randomized experiment. Journal of Drug Education, 34, 61-72.
22. Mooney, G.M., Rogers, B., & Trunzo, D. (2003). Examining the effect of error prompting on item nonresponse and survey nonresponse in Web surveys. American Association for Public Opinion Research 58th Annual Conference, Nashville, Tennessee.
23. Nielsen Mobile. (2008). Critical Mass: The Worldwide State of the Mobile Web. Retrieved July 21, 2008, from http://www.nielsenmobile.com/documents/CriticalMass.pdf.
24. Okazaki, S. (2007). Assessing mobile-based online surveys: Methodological considerations and pilot study in an advertising context. International Journal of Market Research, 49, 651-674.
25. Parush, A., & Yuviler-Gavish, N. (2004). Web navigation structures in cellular phones: The depth/breadth trade-off issue. International Journal of Human-Computer Studies, 60, 753-770.
26. Petty, R.E., & Cacioppo, J.T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag.
27. Peytchev, A., Couper, M.P., McCabe, S.E., & Crawford, S. (2006). Web survey design: Paging vs. scrolling. Public Opinion Quarterly, 70, 596-607.
28. Peytchev, A.A. (2007). Participation decisions and measurement error in Web surveys. Unpublished doctoral dissertation, University of Michigan, Ann Arbor.
29. Ramos, M., Sedivi, B.M., & Sweet, E.M. (1998). Computerized self-administered questionnaires. In M. P. Couper, R. P. Baker, J. Bethlehem, C. Z. F. Clark, J. Martin, W. L. Nicholls II,et al.(Eds.), Computer assisted survey information collection (pp. 389-408). New York: John Wiley & Sons, Inc.
30. Rugg, D., & Cantril, H. (1944). The wording of questions. In H. Cantril (Ed.), Gauging Public Opinion (pp. 23-50). Princeton University Press.
31. Schuman, H., Kalton, G., & Ludwig, J. (1983). Context and contiguity in survey questionnaires. Public Opinion Quarterly, 47, 112-115.
32. Schuman, H., & Ludwig, J. (1983). The norm of even-handedness in surveys as in Life. American Sociological Review, 48, 112-120.
33. Schuman, H., & Presser, S. (1981). Questions and answers in attitude surveys: Experiments on question form, wording, and context. New York: Academic Press.
34. Schwarz, N., & Hippler, H.J. (1995). Subsequent questions may influence answers to preceding questions in mail surveys. Public Opinion Quarterly, 59, 93-97.
35. Schwarz, N., Hippler, H.J., Deutsch, B., & Strack, F. (1985). Response scales--Effects of category range on reported behavior and comparative judgments. Public Opinion Quarterly, 49, 388-395.
36. Strack, F., & Martin, L.L. (1987). Thinking, judging and communicating: A process account of context effects in attitude surveys. In H. -J. Hippler, N. Schwarz & S. Sudman (Eds.). Social information processing and survey methodology. New York: Springer-Verlag.
37. Sudman, S., Bradburn, N.M., & Schwarz, N. (1996). Thinking about answers: The application of cognitive processes to survey methodology (1sted.). San Francisco: Jossey-Bass Publishers.
38. Sweeney, S., & Crestani, F. (2006). Effective search results summary size and device screen size: Is there a relationship? Information Processing & Management, 42, 1056-1074.
39. Thomas, R.K., Uldall, B., & Krosnick, J.A. (2004). How many are too many?: Number of Response Categories and Validity, American Association for Public Opinion Research, Phoenix, AZ.
40. Tourangeau, R. (1984). Cognitive science and cognitive methods. In T. Jabine, M. L. Straff, J. M. Tanur, & R. Tourangeau (Eds.), Cognitive aspects of survey methodology: Building a bridge between disciplines (pp. 73-100). Washington, DC: National Academy Press.
41. Tourangeau, R., Couper, M.P., & Conrad, F. (2004). Spacing, position, and order: Interpretive heuristics for visual features of survey questions. Public Opinion Quarterly, 68, 368-393.
42. Tourangeau, R., & Smith, T.W. (1996). Asking sensitive questions--The impact of data collection mode, question format, and question context. Public Opinion Quarterly, 60, 275-304.
43. van Schaik, P., & Ling, J. (2007). Design parameters of rating scales for Web sites. ACM Transactions on Computer-Human Interactions, 14, Article4.
44. Watters, C., Duffy, J., & Duffy, K. (2003). Using large tables on small display devices. International Journal of Human-Computer Studies, 58, 21-37.
45. Weber, B.A., Yarandi, H., Rowe, M.A., & Weber, J.P. (2005). A comparison study: Paper-based versus Web-based data collection and management. Applied Nursing Research, 18, 182-185.
46. Witte, J.C., Pargas, R.P., Mobley, C., & Hawden, J. (2004). Instrument effects of images in Web surveys: A research note. Social Science Computer Review, 22, 363-369.