Exploring the commercial value of social networks: Enhancing consumers’ brand experience through Facebook pages

Journal of Enterprise Information Management

Volumn 27, Issue 5, 2014, Pages 576-598

  Chen, Hsin ^a   Papazafeiropoulou, Anastasia ^b   Chen, Ta Kang ^c   Duan, Yanqing ^a   Liu, Hsiu Wen ^c  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

^b BRUNEL UNIVERSITY   (United Kingdom)

^c SOOCHOW UNIVERSITY   (Taiwan)

Author keywords

Extrinsic motivations; Facebook; Intrinsic motivations; Marketing; Virtual community

Indexed keywords

EID: 84912114734     PISSN: 17410398     EISSN: None     Source Type: Journal    
DOI: 10.1108/JEIM-05-2013-0019     Document Type: Article

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