Finding disseminators via electronic word of mouth message for effective marketing communications

Decision Support Systems

Volumn 67, Issue , 2014, Pages 21-29

  Bao, Tong ^a   Chang, Tung Lung Steven ^a  

^a LONG ISLAND UNIVERSITY   (United States)

Author keywords

Electronic word of mouth; Marketing communication; Online user reviews; Opinion leader

Indexed keywords

ELECTRONIC WORD OF MOUTHS; MARKETING COMMUNICATIONS; ONLINE USERS; OPINION LEADERS;

EID: 84908539030     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2014.07.006     Document Type: Article

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