Is a designer only as good as a star who wears her clothes? Examining the roles of celebrities as opinion leaders for the diffusion of fashion in the US teen market

Academy of Marketing Studies Journal

Volumn 15, Issue 2, 2011, Pages 133-144

  Weisfeld Spolter, Suri ^a   Thakkar, Maneesh ^b  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

^b RADFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79960790606     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

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