Antismoking threat and efficacy appeals: Effects on smoking cessation intentions for smokers with low and high readiness to quit

Journal of Applied Communication Research

Volumn 37, Issue 1, 2009, Pages 1-20

  Wong, Norman C H ^a   Cappella, Joseph N ^b  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Antismoking Campaigns; Extended Parallel Process Mode; Fear Appeals

Indexed keywords

EID: 60849138429     PISSN: 00909882     EISSN: 14795752     Source Type: Journal    
DOI: 10.1080/00909880802593928     Document Type: Article

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